About Us
The Story Behind Sutler James
Welcome to Sutler James, where quality craftsmanship and natural relief come together. Our journey began with a personal mission—to create products that truly make a difference. Inspired by a need for effective, natural solutions, we set out to handcraft a range of therapeutic lotions and wellness essentials that not only bring comfort but also embody the spirit of Southern hospitality.
The Beginning of Sutler James
Our story starts with a simple liniment, lovingly created in our founder Beth Strickland’s kitchen in Alabama. The name "Sutler James" was inspired by family, particularly Beth’s father, and a deep connection to southern traditions. During one of her sickest periods, Beth turned to crafting as a way to stay active and creative. She began attending craft shows and festivals, selling small-batch, hand-poured candles in wood dough bowls, charcuterie spreads made from her garden, hostess gifts, hand-crafted wood decor, charcuterie boards, and holiday decorations. What began as a therapeutic outlet soon evolved into Sutler James when Beth combined her love for creating with her need for natural, effective relief for her autoimmune conditions.
Crafted with Care
Every product in the Sutler James collection is made by hand, using high-quality ingredients sourced with intention. From our best-selling lotions to the new items we’re excited to add, we put care and attention into every step of the process. Our small-batch approach ensures consistency, quality, and a personal touch in everything we create.
A Growing Vision
While our journey started with therapeutic lotions, Sutler James is more than just a product line; it’s a vision of holistic care and thoughtful, high-quality craftsmanship. As we grow, we’re excited to introduce more offerings that fit within our mission—always made with care and designed to enrich your everyday life. Whether it's wellness products, home essentials, or something new, we’re dedicated to bringing you the very best.
Join Us on This Journey
We invite you to be a part of the Sutler James story. Explore our products, learn about the benefits of natural ingredients, and follow along as we continue to expand and create. Your support helps us do what we love—sharing authentic, handcrafted relief from Alabama to homes everywhere.
Feel free to browse our gallery below for a glimpse into our process, our products, and the people behind Sutler James. Thank you for being a part of our journey!
B Stricks + Sutler James
Craft Shows
Beth Strickland at a local craft show, proudly showcasing her handcrafted collection. From small-batch candles in wood dough bowls to charcuterie boards, wood decor, and more, her tent is filled with thoughtfully made Southern-inspired creations. Standing at the center, Beth shares her passion for quality craftsmanship and creativity. The B Stricks logo—featuring a hat and sunglasses—is inspired by Beth’s signature look, as you’ll always find her in both.
B Stricks
Infused Honey
Two jars of B Stricks infused honey: Spicy and Truffle. Perfect for charcuterie boards, these popular flavors elevate any dish. The Spicy Honey adds a kick to chicken, biscuits, or sandwiches, while the Truffle Honey pairs beautifully with goat cheese, pistachios, or toast with brie. A delicious touch of Southern flair for any occasion.
B STRICKS
Craft Charcuterie Spreads
B Stricks craft charcuterie spreads feature a variety of garden-fresh preserves, including dewberry pepper jelly, Perry County pecan pepper glaze, old-fashioned candied pears and figs, spicy garlic dill pickles, pear chutney, and more. These flavorful additions are perfect for elevating any charcuterie board and hosting the ultimate gathering.
Sutler James
Small Batch Candles
Our small-batch, hand-poured candles feature nearly 100 custom curated scents, the first craft we launched after our lotion. We offer a variety of vessels, including travel tins, glass, and custom-decorated wood dough bowls.
